Thoughts on web design, brand strategy and what it really takes to build an online presence that works.
Creativity, client control, coding — none of it is what you think. Here is what actually matters when you are ready to serve paying clients.
You have read all the posts, downloaded the freebies, taken the courses. And still something is not clicking. The problem is not the advice — it is that you are still guessing.
A slow season is not a crisis. The problem is when your silence starts to look like you have disappeared. Here is what to do instead.
If you have redesigned your site more than once this year and still do not feel ready to put yourself out there, the problem is not your website.
Everyone focuses on the homepage. But there is one page visitors read more carefully and use to decide whether to trust you. It is your About page.
Most visitors decide to stay or leave in under five seconds. Here is what they are looking for, and why most coach websites fail to give it to them.
Why great websites are born from deep listening, empathy, marketing awareness, creativity and coaching.