What a Yoga Teacher's Website Needs
Your regular students find you on the mat. New ones look you up online first. Before booking a class they want to know three things: whether you're right for them, where and when you teach, and what to do to come along. This is what your website needs to answer them.
Leer en españolFirst: what you teach, where, and who it's for.
On the first screen, without scrolling: your style of yoga, whether you teach in person, online or both, in which city, and who your classes are for. “Gentle hatha for beginners in Bristol” says more than “Welcome to my space”.
If someone has to guess what you offer, they move on to the next website.
Timetable and booking, one click away.
It's what people look for most and what's most often hidden. Give your timetable its own page, link it from the menu and keep it up to date. If you sell drop-in classes, say how much they cost: it saves a lot of back-and-forth messages.
Even better: let people book without writing to you first. A simple booking system works for you while you teach.
An About page that talks about them.
Your training matters, but it comes second. First, why you teach and who you love working with. The reader should think: “this class is for someone like me”.
I go into more detail in why your About page is the most important page.
Photos of you, teaching.
Stock photos are easy to spot. A photo of you in your room, in your light, builds more trust than any perfect image. You don't need an expensive photographer: you need to be seen.
What your students say.
Two or three short testimonials, with a name and, if possible, a photo. Even better if they say what changed for them. Ask at the end of a course, while the experience is fresh.
Easy to read on a phone.
Many people will look for your class on their phone, on the way somewhere or during a break. Check your website on a phone: the timetable should be readable without zooming, and the booking button easy to find.
Let Google know where you teach.
If you teach in person, mention your city and neighbourhood in your titles and text, and set up a Google Business profile with your studio's address. That's how you show up when someone looks for yoga near home.
What you can skip.
You don't need ten pages, a weekly blog or animations. A clear website with the essentials works better than a huge one nobody finishes reading. You can start with a single page and grow later.
Check your website today.
- It's clear what you teach, where and for whom, without scrolling.
- Your timetable is one click away and up to date.
- People can book or write to you in one step.
- Your About page talks about your students.
- There are real photos of you.
- There are testimonials with names.
- It reads well on a phone.
- Your city appears in your titles and text.
If three or more are missing, there are students looking for you right now who can't find you.
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